WHISKY PR AGENCY FOR DISTILLERIES
SPECIALIST PR AGENCY FOR WHISKY BRANDS
New Make Communications is a specialist whisky PR agency helping distilleries and drinks brands tell their stories to the world.
From launching new distilleries and expressions to building long-term brand reputation, we work with whisky makers to connect with the journalists, opinion leaders and enthusiasts who shape the category.
Whisky is one of the most culturally rich and competitive spirits categories in the world. Successful brands need more than just good liquid - they need the right narrative, the right media relationships and the right strategy.
That’s where we come in.
Our work with whisky distilleries and spirits brands has been recognised by the industry, including being named PR Agency of the Year (Rest of World) at the Icons of Whisky Awards.
OUR EXPERIENCE IN WHISKY COMMUNICATIONS.
We have worked across the whisky world - from heritage distilleries to emerging producers.
Projects have included:
Distillery launches
Helping new whisky producers introduce themselves to media and trade audiences.
New expression launches
Developing messaging, media strategy and launch events for new releases.
Press trips and distillery experiences
Hosting journalists and influencers to bring distillery stories to life.
Brand storytelling
Building long-term narratives around people, place and production.
WHAT DOES WHISKY PR LOOK LIKE?
Whisky brands face unique communications challenges.
Distillery stories unfold over decades, new releases are often limited, and credibility with specialist media is critical.
A strong whisky PR strategy typically combines:
Trade media engagemenT
Building relationships with key industry titles and writers across global drinks media.
Consumer media coveragE
Securing coverage in lifestyle publications, newspapers and digital outlets.
Influencer and whisky community engagement
Working with respected voices within the whisky community.
Distillery experiences and press trips
Bringing journalists to the distillery to experience the place and people behind the whisky.
Long-term storytelling
Helping brands develop a narrative that matures alongside the whisky itself.
WHO WE’VE WORKED WITH.
New Make Communications has worked with a range of whisky brands, distilleries and spirits producers across Scotland and internationally.
Our experience spans new distillery launches, global brand campaigns and long-term communications support for both emerging and established producers.
Whisky projects have included work with:
Torabhaig Distillery
Hatozaki Whisky
The Macallan
Bruichladdich Distilling Company
Laphroaig
Stauning Whisky (Denmark)
North Uist Distillery
Dornoch Distillery / Thompson Brothers
Bladnoch Distillery
Ardnamurchan Distillery
Nc’nean Distillery
And a host of others we’ve been lucky enough to call clients.
A PR PARTNER WHO ‘GETS IT"‘
Unlike other agencies, New Make Communications was founded specifically to work with the whisky industry.
Founder James Bunting spent over a decade in leading London PR agencies before launching New Make Communications to bring together communications strategy and genuine category expertise.
Alongside agency experience working with global drinks brands, James holds:
WSET Level 3 in Spirits
WSET Educator certification
Extensive experience launching and building whisky brands internationally
This combination of PR strategy and deep product knowledge allows New Make Communications to work with distilleries in a way most agencies cannot.
